751+ Power Words: Hidden Gem For The Highest CTR/CR

Whether you’re writing a sales letter, video script, blog post or just a headline there’s a way to increase the impact this marketing piece makes on your target audience.

Introducing power words.

They call this way for a reason – they trigger an emotional or psychological response in people who read them.

Of course the context matters.

So if you read them by themselves nothing would really happen.

Sprinkle them here and there and you can easily motivate people to take the desired action.

You can make them feel:

  • Angry
  • Encouraged
  • Scared
  • Aroused
  • Safe
  • Greedy
  • Curious

It’s copywriters’ secret weapon that they use to deliver astonishing results and your pages convert like crazy.

Studies consistently show that posts or any other pieces of content that evoke emotions have been shared way more often than “emotionally flat” ones. 

Power words work for:

  • Copywriting
  • Sales pages
  • Step-by-step tutorials
  • Content marketing
  • Email marketing 
  • Calls to action
  • Case studies
  • Testimonials

Well, in short, for everything you can possibly think of.

The key here to make the audience FEEL something, that’s why it’s important to appeal to sensory details and make the descriptions as precise as possible.

Using power words gives your text a punch and gets people excited, sparks curiosity or any other emotion of your choice.

Ready to infuse your content with emotions? Let’s get right into it.

Trust power words

According toGenuineRecognized
AccreditedGuaranteedRefund
ApprovedImprovedReliable
AuthenticLifetimeResearch
AuthorityMoneybackResults
BackedNo obligationSafety
BecauseNo questions askedScientifically proven
BestNo riskSecure
Best sellingNo strings attachedStudies show
Cancel anytimeOfficialTested
Case studyPay zeroTrack record
CertifiedPrivacyTry before you buy
EndorsedProfessionalVerify
EnsuredProtectedWell respected
ExpertProvenWorldwide
Fully refundable

Fear power words

ApocalypseFrighteningPoor
ArmageddonGamblingPrison
AssaultGulliblePummel
BacklashHackPus
BeatingHazardousReckoning
BewareHoaxRevenge
BlindedHolocaustRisky
BloodyHorrificScary
BombHurricaneScream
CataclysmicInjureShame
CatastropheInsidiousShatter
CautionInvasionShocked
CollapseJailSilly
CrazyJeopardySlaughter
CringeworthyLast chanceSlave
CrippleLawsuitStrangle
CrisisLoomingSuffering
DangerLurkingSuicide
DangerousMeltdownTank
DarkMistakeTargeted
DeadlyMurderTeetering
DeathNerdTorture
DeceivingNightmareToxic
DestroyPainfulTragedy
DevastatingPaleTrap
DisastrousPanicTrauma
DoomPerilVictim
EmbarrassPitfallVulnerable
EpidemicPlagueWarning
FailPlayedWorry
FeeblePlummetWounded
FiredPlungeWreaking havoc
FranticPoison

Curiosity power words

AstonishingHush-hushSneak peek
BackdoorIllegalSpoiler
BannedIllusiveStrange
Be the firstIncrediblyStunning
Become an insiderInsaneSupersecret
Behind the scenesInsiderThought-provoking
BlacklistedInterestingTop secret
CensoredInvitation onlyTrade secret
Class fullKeyUnauthorized
ClassifiedLimitedUnbelievable
ConcealedLittle-knownUncharted
ConfessionsLostUnconventional
ConfidentialMembers onlyUnder the table
ControversialMythsUnder wraps
Cover-upOddUnderground
CovertOff the recordUndiscovered
CrazyOff-limitsUnexplained
CringeworthyPricelessUnexplored
DarkPrivateUnheard of
ElusivePrivyUnique
ExtraordinaryRemoteUnlock
Eye-openingRestrictedUnsung
ForbiddenRidiculousUntold
ForgottenSecretUnusual
HiddenShockingWithheld
HilariousSmuggled

Encouragement power words

AdorableExtraordinaryRemarkable
AffableEye-openingRule
AmazingFaithScore
AscendFantasticSeize
AstonishingFearlessSensational
AstoundingFlawlessSpectacular
Awe-inspiringForceSpine
AwesomeFulfillSpirit
BadassGloriousSplendid
BeatGlorySpunk
BeauteousGratefulStaggering
BeliefGutsStrengthen
BlissfulHappyStriking
BraveryHeartStrong
BreathtakingHeroStunning
BrightenHonorStunt
BrilliantHopeStupendous
CelebrateIncredibleSupreme
CheerJaw-droppingSurprising
CheeryLegendTerrific
ClassyLife-changingThrive
ColossalLovableTitan
CommandMagicTough
ConquerMarvelousTremendous
CourageMasterTriumph
DaringMind-blowingUnbeatable
DefeatMiracleUnbelievable
DefianceMiraculousUnforgettable
DelightPerfectUnique
DevotedPersuadeUnleash
DignityPhenomenalUplifting
DominatePluckVictory
EffortlessPower-upWin
EmpowerPraiseWonderful
ExcellentPrevail
ExcitedRadiant

Safety power words

According toGenuineResearch
AccreditedGuaranteedResults
ApprovedImprovedRisk-free
AuthenticLegitimateSafety
AuthoritativeLifetimeScience-backed
AuthorityMoney-backScientific
AutomaticMoneybackScientifically proven
BackedNo obligationSecure
BankableNo questions askedStudies show
BecauseNo riskSure-fire
Best-sellingNo strings attachedSurvive
Cancel anytimeOfficialTested
CertifiedPrivacyThat never fails
ClockworkProfessionalTrack record
DependableProtectedTrustworthy
EndorsedProvenUnconditional
EnsuredRecession-proofVerify
ExpertRecognizedWell respected
FoolproofRefundWorld-class
Fully refundableReliableWorldwide

Sloth power words

AccessibleFormulaPainless
All-inclusiveFreePattern
BasicFreebiePiece of cake
Building blocksGiftPlain
Cheat sheetGuidePrintable
ClearHow-toQuick
CompleteIn less thanReady
ComponentsIn record timeReplicate
ComprehensiveIndexReport
CopyIngredientsRoadmap
DownloadableInstantSimple
EasyListSmooth
EconomicalManageableSnap
EfficientManifestSteal
EffortlessMinutesSteps
ElementaryModelStraightforward
ElementsMoldSwipe
FactorsNo problemTemplate
Fail-proofNo sweatUncomplicated
Fill in the blanksNow

Anger power words

AbuseFearRuthless
AgitateFoulScrew
AnnoyGreedySick and Tired
ArrogantHateSmug
Ass kickingHostileSneaky
BackstabbingKnow it allSnob
Beat downLiesStink
BrokeLoserStuck up
BrutalLyingThug
BullshitMoney-grubbingUnderhanded
BullyNo GoodVicious
CorruptObnoxiousVictim
CowardPaybackViolent
CrookedPitifulWaste
CrushPoundWeak
DiminishProvokeWorst
DisgustingPunishWounded
EvilRant
ExploitRevolting

Forbidden power words

BackdoorKeyTrade secret
BannedLittle-knownTried to hide
Behind the scenesLostUnauthorized
BlacklistedMembers onlyUncensored
CensoredMythsUncharted
ClassifiedNever seen beforeUnconventional
Cloak and daggerOddUnder the table
ConcealedOff the recordUnder wraps
ConfessionsOff-limitsUnder-the-table
ConfidentialOutlawedUndercover
ControversialPricelessUnderground
Cover-upPrivateUndisclosed
CovertPsychoUndiscovered
ExoticRemoteUnexpected
ForbiddenRestrictedUnexplained
ForgottenRidiculousUnexplored
From the vaultSealedUnheard of
HiddenSecretUnlock
HilariousSecretsUnreachable
Hush-hushShockingUnspoken
IllegalSmuggledUntold
IncrediblySpoilerUnusual
InsaneStrangeUnveiled
InsiderSupersecretWacky
InterestingThought-provokingWithheld
Invitation onlyTop secret

Lust power words

AlluringIntriguingScandalous
CaptivatingLickSensual
CharismaticLonelySex
CompellingLovelyShameless
CraveLustSinful
DepravedMagneticSleazy
DesireMind-blowingSleeping
DirtyMischievousStimulating
EnchantingMouthwateringStriking
EngagingNakedSweaty
ExoticNaughtyTease
ExposedObsessionThrilling
FascinatingPassionateUncensored
FlirtPleasurableUrge
ForbiddenPromiscuousWhip
HypnoticProvocativeWild

Vanity power words

Ahead of the gameEffectiveOptimal
AmazingElegantProsperous
AmplifyEliteRemarkable
At the topEnchantSaucy
AttractiveEpicSensational
Awe-inspiringFearlessSmart
BeautifulFortunateSpectacular
BoldGeniusSpine
BoomingGood-lookingStaggering
BoostGorgeousStrong
BossGutsStunning
BraveryHandsomeSuccessful
BrightHeroSuper-human
BrilliantJaw-droppingTriumph
CheerKick assUltimate
CleverKnockoutUnbeaten
ConquerLegendaryUndefeated
CourageLuckyVanquish
CrownedMagicVictory
DaringMind-blowingWealthy
DazzlingNotableWonderful
DefianceNoteworthy

Greed power words

BargainGiftQuadruple
BeforeGiveawayQuick
BestGreatestReduced
BigHurryRich
BillionInexpensiveRunning out
BonusInstantlySale ends soon
CashJackpotSave
CheapLast chanceSavings
DiscountLimitedSix-figure
DollarLuxuriousSkyrocket
Don’t miss outMarked downSoaring
DoubleMassiveSpecial
EconomicalMonetizeSurge
ExclusiveMoneyTreasure
ExpiresNever againTriple
ExplodeNewUltimate
ExtraNowUp-sell
FastPay zeroValue
FeastPremiereWhile they last
FinalPrice breakWhopping
FirstPrize
FortuneProfit

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